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~isPartOf:"Global business review"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Crisis management"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"social media"
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Beziehungsmarketing
Crisis management
Konsumentenverhalten
Social web
social media
Internet marketing
4
Online-Marketing
4
Social Web
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
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2
Betriebliche Wertschöpfung
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Betriebswirtschaftsstudium
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Bibliometrics
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Bibliometrie
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Blogs
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Consumer behaviour
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E-commerce
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Marketing
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Marketingmanagement
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Online-Handel
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Social commerce
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Esmaeili, Leila
1
Golpayegany, S. A. Hashemi
1
Jha, Bidyanand
1
Kulkarni, Vaibhavi
1
McFarlane, Donovan A.
1
Weinstein, Art T.
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Global business review
Journal of strategic marketing
SpringerLink / Bücher
32
International journal of market research : JMRS ; the journal of the Market Research Society
10
HMD : Praxis der Wirtschaftsinformatik
9
Journal of organizational computing and electronic commerce
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
ZEW discussion papers
8
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
Journal of business research : JBR
7
Journal of knowledge management
7
Management information systems : mis quarterly
7
Research
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Social media listening and monitoring for business applications
6
The learning organization : TLO ; the international journal of critical studies in organizational learning
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Knowledge networks : the social software perspective
5
Premier reference source
5
Psychology & marketing
5
Social Software in Unternehmen
5
Springer eBook Collection
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Corporate communications : an international journal
4
Decision support systems : DSS ; the international journal
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems and e-business management : ISeB
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
4
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ECONIS (ZBW)
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
4
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
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