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~isPartOf:"Global business review"
~isPartOf:"The journal of product & brand management"
~person:"Hatzithomas, Leonidas"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand co-creation"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Hatzithomas, Leonidas
Loureiro, Sandra Maria Correia
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Global business review
The journal of product & brand management
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Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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