//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Global business review"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Mann, Bikram Jit Singh"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenimage
2
Werbewirkung
2
Artists
1
Athletes
1
Brand Concept Maps
1
Brand management
1
Celebrity image
1
Consumer behaviour
1
India
1
Indien
1
Konsumentenverhalten
1
Künstler
1
Markenführung
1
Sportler
1
Sportmarketing
1
Sports marketing
1
celebrity associations
1
celebrity endorsements
1
celebrity equity
1
human brand
1
movie stars and sports stars
1
scale development
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mann, Bikram Jit Singh
Banerjee, Neelotpaul
2
Kaur Ghuman, Mandeep
2
Parmar, Yadvinder
2
Singh, Ramendra Pratap
2
Chan, Kara
1
Daswani, Aarzoo
1
Dix, Steve
1
Fan, Fei
1
Fu, Lin
1
Hyman, Michael R.
1
Jain, Varsha
1
Jiang, Qinghua
1
Kumar, Rakesh
1
Lazarevic, Violet
1
Ligaraba, Neo
1
Luk, Edwin K.
1
Macheka, Theresa
1
Makgosa, Rina
1
Ng, Yu Leung
1
Phau, Ian
1
Pougnet, Sonia
1
Quaye, Emmanuel Silvia
1
Roy, Subhadip
1
Sierra, Jeremy J.
1
Sudha, Mari
1
Tripathi, Vibhuti
1
Özdinç, Yalim
1
Özdinç, Özlem
1
more ...
less ...
Published in...
All
Global business review
Young consumers : insight and ideas for responsible marketers
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->