A new scale to capture the multidimensionality of celebrity image
Year of publication: |
2023
|
---|---|
Authors: | Mann, Bikram Jit Singh ; Parmar, Yadvinder ; Kaur Ghuman, Mandeep |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 24.2023, 6, p. 1251-1275
|
Subject: | Celebrity image | scale development | celebrity endorsements | movie stars and sports stars | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Sportler | Athletes | Markenimage | Brand image | Sportmarketing | Sports marketing | Künstler | Artists |
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