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~isPartOf:"Global business review"
~language:"eng"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Markenführung
Werbung
Advertising effects
5
Celebrity endorsement
5
Celebrity-Werbung
5
Werbewirkung
5
Brand image
3
Brand management
3
Consumer behaviour
3
Credibility
3
Glaubwürdigkeit
3
Konsumentenverhalten
3
Markenimage
3
Advertising
2
purchase intention
2
scale development
2
Artists
1
Athletes
1
Attitudes
1
Brand Concept Maps
1
Celebrity
1
Celebrity credibility scale
1
Celebrity image
1
Environmental consciousness
1
Factor analysis
1
Faktorenanalyse
1
Green marketing
1
India
1
Indien
1
Künstler
1
Sportler
1
Sportmarketing
1
Sports marketing
1
Structural equation model
1
Strukturgleichungsmodell
1
Umweltbewusstsein
1
advertisement attitude
1
brand
1
brand attitude
1
celebrity
1
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Banerjee, Neelotpaul
1
Kaur Ghuman, Mandeep
1
Kumar, Rakesh
1
Mann, Bikram Jit Singh
1
Parmar, Yadvinder
1
Singh, Ramendra Pratap
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Tripathi, Vibhuti
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Global business review
Journal of business research : JBR
15
Journal of promotion management : JPM
9
The journal of brand management : an international journal
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
The journal of product & brand management
7
Psychology & marketing
6
Journal of global marketing
5
Journal of marketing management : MM
5
Celebrity, convergence and transformation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sports marketing & sponsorship
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Vision : the journal of business perspective
3
European journal of marketing
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Inventi impact: retailing & consumer services
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Pakistan journal of commerce and social sciences
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Advances in management & applied economics
1
Advancing insights on brand management
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ECONIS (ZBW)
3
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
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