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~isPartOf:"Global business review"
~language:"eng"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Brand equity
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Relationship marketing
2
brand equity
2
Automotive industry
1
Bank
1
Brand
1
Brand experience
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Firmenimage
1
India
1
Indien
1
Internet marketing
1
Kfz-Industrie
1
Malaysia
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Sales promotion
1
Service quality
1
Taiwan
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Verkaufsförderung
1
Website
1
automotive sector
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6
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Arbeitspapier
Article in journal
Aufsatz im Buch
Reprint
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6
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English
Author
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Verma, Priyanka
2
Arora, Sangeeta
1
Beig, Faseeh Amin
1
Hanaysha, Jalal
1
Neha
1
Nika, Fayaz Ahmad
1
Pattanayak, Jamini Kanta
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sinha, Somesh Kumar
1
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Global business review
Journal of business research : JBR
50
The journal of brand management : an international journal
28
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
European research studies
4
International journal of sport management and marketing : IJSMM
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of marketing research : JMR
4
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ECONIS (ZBW)
6
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1
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
3
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
4
Determinants of customer-based brand equity : a study of public and private banks
Arora, Sangeeta
;
Neha
- In:
Global business review
17
(
2016
)
4
,
pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
Saved in:
5
Testing the effect of service quality on brand equity of automotive industry : empirical insights from Malaysia
Hanaysha, Jalal
- In:
Global business review
17
(
2016
)
5
,
pp. 1060-1072
Persistent link: https://www.econbiz.de/10011644016
Saved in:
6
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
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