Testing the effect of service quality on brand equity of automotive industry : empirical insights from Malaysia
Jalal Hanaysha
Year of publication: |
October 2016
|
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Authors: | Hanaysha, Jalal |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 5, p. 1060-1072
|
Subject: | Brand equity | service quality | automotive sector | Dienstleistungsqualität | Service quality | Kfz-Industrie | Automotive industry | Malaysia | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Taiwan |
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