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~isPartOf:"Global business review"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Structural equation model"
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Advertising
Consumer behaviour
Structural equation model
Advertising effects
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Celebrity endorsement
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Werbewirkung
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Brand image
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Brand management
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Credibility
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purchase intention
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scale development
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Kaur Ghuman, Mandeep
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Global business review
Psychology & marketing
16
Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
10
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
10
Journal of promotion management : JPM
8
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
7
Journal of global marketing
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Young consumers : insight and ideas for responsible marketers
6
Journal of advertising research
5
Celebrity, convergence and transformation
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Vision : the journal of business perspective
4
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Cogent business & management
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European journal of marketing
2
International journal of Indian culture and business management
2
International journal of market research
2
International review on public and non-profit marketing
2
Inventi impact: retailing & consumer services
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Journal of Islamic marketing
2
Journal of advertising
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
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