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~isPartOf:"Global business review"
~subject:"Advertising"
~subject:"Structural equation model"
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Advertising
Structural equation model
Advertising effects
5
Celebrity endorsement
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Celebrity-Werbung
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Werbewirkung
5
Brand image
3
Brand management
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Consumer behaviour
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Credibility
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Markenführung
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purchase intention
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scale development
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Brand Concept Maps
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Celebrity credibility scale
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Environmental consciousness
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Factor analysis
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Green marketing
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Banerjee, Neelotpaul
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Kumar, Rakesh
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Singh, Ramendra Pratap
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Tripathi, Vibhuti
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Global business review
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
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Psychology & marketing
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South Asian journal of management : SAJM
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AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
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Decision
1
European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
1
International journal of applied business and economic research
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International journal of financial research
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
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2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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