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~isPartOf:"Global business review"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"social media"
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Beziehungsmarketing
Konsumentenverhalten
Online-Marketing
social media
Internet marketing
2
Social Web
2
Social web
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Communication
1
Consumer behaviour
1
Crisis management
1
Kommunikation
1
Krisenmanagement
1
Public relations
1
Relationship marketing
1
Social media
1
Website
1
blogs
1
facebook
1
firm-created social media communication (FCSMC)
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online communication
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purchase intention (PI)
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relational maintenance
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user-generated social media communication (UGSMC)
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Jha, Bidyanand
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Kulkarni, Vaibhavi
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Global business review
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
6
Journal of organizational computing and electronic commerce
6
International journal of business information systems : IJBIS
5
Psychology & marketing
5
Cases on strategic social media utilization in the nonprofit sector
4
Innovatives Markenmanagement
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Research
4
The new rules of social media series
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Springer eBook Collection / Business and Management
3
Technological forecasting & social change : an international journal
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
2
Betriebswirtschaftslehre für Technologie und Innovation
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Business horizons
2
Corporate reputation review : an international journal
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Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Galileo Computing
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Information systems management
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Information systems research : ISR
2
International journal of wine business research : IJWBR
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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