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~isPartOf:"Global business review"
~subject:"Consumer behaviour"
~subject:"Structural equation model"
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Search: subject_exact:"Celebrity-Werbung"
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Consumer behaviour
Structural equation model
Advertising effects
5
Celebrity endorsement
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Celebrity-Werbung
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Werbewirkung
5
Brand image
3
Brand management
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Credibility
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purchase intention
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scale development
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Factor analysis
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Global business review
Psychology & marketing
16
Journal of business research : JBR
12
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Vision : the journal of business perspective
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Cogent business & management
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International journal of advertising : the quarterly review of marketing communications
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
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Journal of customer behaviour
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing theory and practice : JMTP
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing intelligence & planning
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Nepalese journal of finance : a publication of Uniglobe College
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
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