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~isPartOf:"Global business review"
~subject:"Faktorenanalyse"
~subject:"Glaubwürdigkeit"
~subject:"Structural equation model"
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Faktorenanalyse
Glaubwürdigkeit
Structural equation model
Advertising effects
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Werbewirkung
5
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purchase intention
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scale development
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Environmental consciousness
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Banerjee, Neelotpaul
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Singh, Ramendra Pratap
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Kumar, Rakesh
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Global business review
Psychology & marketing
4
Journal of business research : JBR
3
Journal of promotion management : JPM
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International journal of advertising : the review of marketing communications
2
Journal of promotion management : innovations in planning and applied research
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Tourism management perspectives : TMP
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia-Pacific journal of business administration
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Asian African journal of economics and econometrics
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing : EJM
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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IIMB management review
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and emerging markets : IJBEM
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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JMM : the international journal on media management
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Journal of Islamic marketing : JIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
3
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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