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~isPartOf:"Global business review"
~subject:"Konsumentenverhalten"
~subject:"Website"
~subject:"facebook"
~subject:"Öffentlichkeitsarbeit"
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Global business review
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
8
SpringerLink / Bücher
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer science : Diskussionsbeitrag Nr. ...
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Corporate communications : an international journal
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International journal of business information systems : IJBIS
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Journal of communication management : an international journal
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Journal of fashion marketing and management
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Journal of promotion management : JPM
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Journal of travel and tourism marketing
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Betriebswirtschaftslehre für Technologie und Innovation
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Corporate reputation review : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of wine business research : IJWBR
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of global information management : an official publication of the Information Resources Management Association
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Quick Guide
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Routledge studies in rhetoric and communication
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Technological forecasting & social change : an international journal
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The Routledge companion to digital consumption
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The learning organization : TLO ; the international journal of critical studies in organizational learning
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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