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~subject:"Markenführung"
~subject:"Structural equation model"
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Markenführung
Structural equation model
Advertising effects
5
Celebrity endorsement
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Werbewirkung
5
Brand image
3
Brand management
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Consumer behaviour
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Credibility
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Markenimage
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purchase intention
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scale development
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Celebrity credibility scale
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Factor analysis
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Green marketing
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Global business review
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
7
Psychology & marketing
6
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Celebrity, convergence and transformation
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
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Marketing intelligence & planning
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International journal of sport management and marketing : IJSMM
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Inventi impact: retailing & consumer services
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Advancing insights on brand management
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American economic journal : a journal of the American Economic Association
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Arts and the market : AAM
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Asia-Pacific journal of business administration
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Asia-Pacific journal of management research and innovation
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Brand management in emerging markets : theories and practice
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Business and Economic Research : BER
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Corporate reputation review
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Cutting edge international research
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European business review
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ECONIS (ZBW)
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
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