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Search: subject_exact:"Virtuelle Community"
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Social Web
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Social web
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Consumer behaviour
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Internet marketing
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Online-Handel
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Global business review
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
18
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
2
Promoting China's inclusive finance through digital financial services
Hasan, Md. Morshadul
;
Yajuan, Lu
;
Khan, Shajib
- In:
Global business review
23
(
2022
)
4
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10013387263
Saved in:
3
Decoding user interaction dynamics on Facebook fan page : a sentiment mining approach
Chandrasekaran, Shabana
;
De, Supriya Kumar
- In:
Global business review
22
(
2021
)
5
,
pp. 1146-1159
Persistent link: https://www.econbiz.de/10012660320
Saved in:
4
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
5
Rahul Gandhi on Twitter : an analysis of brand building through Twitter by the leader of the main opposition party in India
Antil, Anjuman
;
Verma, Harsh V.
- In:
Global business review
22
(
2021
)
5
,
pp. 1258-1275
Persistent link: https://www.econbiz.de/10012660392
Saved in:
6
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
7
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
8
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
9
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
10
Exploring active participation in virtual communities and the role of community benefits : an empirical study of university students in India
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Global business review
20
(
2019
)
2
,
pp. 515-528
Persistent link: https://www.econbiz.de/10012035761
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