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~isPartOf:"Global journal of business research : GJBR"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Search: subject:"Ursprungsregeln"
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Brand image
Rules of origin
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Ursprungsregeln
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Consumer behaviour
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Herkunftsbezeichnung
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Markenimage
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Brand
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Brand management
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country of origin
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BORA (brand origin recognition accuracy)
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Bargaining theory
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COO
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Consumer Need for Uniqueness
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Country Typicality
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Einzelhandel
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Elite
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Arli, Denni
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Dewi Retno Rosari, Theresia Sri
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Rashid, Arooj
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Tjiptono, Fandy
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Tseng, Ting-Hsiang
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Global journal of business research : GJBR
Journal of promotion management : JPM
Asia Pacific journal of marketing and logistics
11
Journal of international consumer marketing
10
International marketing review
9
Journal of business research : JBR
9
Journal of global marketing
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The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Journal of retailing and consumer services
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Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of management and economics
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific business review
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Asian business & management
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Australasian marketing journal
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Baltic journal of management
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Contemporary economics
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Economic and business review : EBR
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European management journal
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European management review : the journal of the European Academy of Management
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Indian journal of economics & business : IJEB
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International Journal of Financial Studies : open access journal
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International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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The impact of consumer need for uniqueness on country of origin effects
Tseng, Ting-Hsiang
- In:
Global journal of business research : GJBR
14
(
2020
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10012306011
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
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