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~isPartOf:"Global marketing strategies for the promotion of luxury goods"
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Brand image
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Brand management
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Consumer preferences
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Fashion
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Großbritannien
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Konsumentenpräferenzen
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Luxury goods
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Luxusgüter
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Amatulli, Cesare
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Guido, Gianluigi
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Mileti, Antonio
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Speciale, Vincenzo
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Global marketing strategies for the promotion of luxury goods
Journal of business research : JBR
3
Psychology & Marketing
3
Psychology & marketing
3
International Marketing Review
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Customer-centric marketing strategies : tools for building organizational performance
1
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of financial services marketing : JFSM
1
Journal of media business studies
1
Journal of retailing
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
SpringerLink / Bücher
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Technology analysis & strategic management
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The aging consumer : perspectives from psychology and marketing
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Tourism management : research, policies, practice
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The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
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