The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Year of publication: |
[2016]
|
---|---|
Authors: | Amatulli, Cesare ; Mileti, Antonio ; Speciale, Vincenzo ; Guido, Gianluigi |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 244-265
|
Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Markenimage | Brand image | Markenführung | Brand management | Konsumentenpräferenzen | Consumer preferences | Großbritannien | United Kingdom |
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