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~isPartOf:"Graz economics papers : GEP"
~isPartOf:"Measuring and managing brands"
~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
Consumer behaviour
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Graz economics papers : GEP
Measuring and managing brands
Management science : journal of the Institute for Operations Research and the Management Sciences
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Future of retail property
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Open source and competition strategy under network effects
Wang, Yu
;
Chen, Yu
;
Koo, Bonwoo
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2017
Persistent link: https://www.econbiz.de/10011736710
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2
Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
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3
Do customer loyalty programs really work?
Dowling, Grahame R.
;
Uncles, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784918
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