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~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing management : MM"
~person:"Cherrier, Hélène"
~person:"Paço, Arminda M. Finisterra do"
~subject:"Consumer behaviour"
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Cherrier, Hélène
Paço, Arminda M. Finisterra do
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Green advertising and the reluctant consumer
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing management : MM
International journal of consumer studies
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
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Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
2
Barriers to downward carbon emission : exploring sustainable consumption in the face of the glass floor
Cherrier, Hélène
;
Szuba, Mathilde
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 397-419
Persistent link: https://www.econbiz.de/10009545952
Saved in:
3
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
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