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~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Services marketing quarterly"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
319
Relationship marketing
319
Consumer behaviour
154
Konsumentenverhalten
154
Customer satisfaction
110
Kundenzufriedenheit
110
Dienstleistungsqualität
104
Service quality
104
Hotel industry
43
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43
Brand management
39
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35
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35
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32
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Marketingmanagement
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Wilde, Klaus D.
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Conduit, Jodie
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Dessart, Laurence
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Leußer, Wolfgang
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Rho, Taeseok
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Thaichon, Park
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Ang, Lawrence
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Babakus, Emin
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Kim, Seongseop
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King, Brian
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of contemporary hospitality management
Journal of marketing management : MM
Services marketing quarterly
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
105
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
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ECONIS (ZBW)
319
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
4
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
5
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
6
Knowing how satisfied/dissatisfied is far from enough : a comprehensive customer satisfaction analysis framework based on hybrid text mining techniques
Yang, Tong
;
Wu, Jie
;
Zhang, Junming
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 873-892
Persistent link: https://www.econbiz.de/10014483793
Saved in:
7
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
Saved in:
8
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
9
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
10
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
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