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~isPartOf:"Grundwissen der Ökonomik / Betriebswirtschaftslehre"
~isPartOf:"The Rand journal of economics"
~isPartOf:"The journal of industrial economics"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Success factor"
~subject:"Theory"
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Consumer behaviour
Online-Marketing
Success factor
Theory
Advertising planning
8
Werbeplanung
8
Theorie
7
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3
Advertising
2
Deutschland
2
Germany
2
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2
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2
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1
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Mayzlin, Dina
1
Saliba, Christine
1
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1
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
The Rand journal of economics
The journal of industrial economics
Leitfaden Online-Marketing ; [Bd. 1]
13
SpringerLink / Bücher
7
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Journal of marketing communications
5
Faculty & research / Insead : working paper series
4
UTB / Betriebswirtschaftslehre
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Journal of advertising : official publication of the American Academy of Advertising
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Creating success
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of operational research : EJOR
2
Handbuch der Marktforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International advertising and communication : current insights and empirical findings
2
International journal of electronic commerce : IJEC
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Medienmanagement und E-Business
2
The American economic review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
... für Dummies
1
A master class in brand planning : the timeless works of Stephen King
1
AGMA-Forschungsberichte
1
Advances in applied microeconomics : a research annual
1
Advances in information systems and management science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, promotion, and new media
1
American journal of agricultural economics
1
Applied economics
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
2
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
3
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
Saved in:
4
Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
- In:
The journal of industrial economics
59
(
2011
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009125549
Saved in:
5
Informative advertising : competition or cooperation
Simbanegavi, Witness
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10003814875
Saved in:
6
Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
2009
-
7., neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10003843677
Saved in:
7
Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
2005
-
6., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003230453
Saved in:
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