Werbung : eine Einführung
Günter Schweiger; Gertraud Schrattenecker
| Year of publication: |
2009 ; 7., neu bearbeitete Auflage
|
|---|---|
| Authors: | Schweiger, Günter ; Schrattenecker, Gertraud |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Theorie | Theory | Deutschland | Germany | Lehrbuch | Einführung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XII, 402 Seiten Ill., graph. Darst. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8252-1370-1 ; 978-3-8282-0477-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843677