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~isPartOf:"Grundwissen der Ökonomik / Betriebswirtschaftslehre"
~isPartOf:"The journal of industrial economics"
~person:"Schrattenecker, Gertraud"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Success factor"
~subject:"Theory"
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
The journal of industrial economics
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Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
2009
-
7., neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10003843677
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Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
2005
-
6., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003230453
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