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~isPartOf:"HAW im Dialog : Weidener Diskussionspapiere"
~isPartOf:"Journal of retailing and consumer services"
~person:"Ibáñez-Zapata, José-Ángel"
~subject:"Hedonic price index"
~subject:"Human resource development"
~subject:"Peripheral psychophysiological measures"
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Ibáñez-Zapata, José-Ángel
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HAW im Dialog : Weidener Diskussionspapiere
Journal of retailing and consumer services
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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