//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]"
~subject:"Beziehungsmarketing"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Germany
Social Web
259
Social web
259
Online-Marketing
142
Internet marketing
141
Consumer behaviour
117
Konsumentenverhalten
117
Brand management
57
Markenführung
57
social media
54
Relationship marketing
52
Viral marketing
45
Virales Marketing
45
Web 2.0 technologies
44
Web 2.0-Technologien
44
Brand image
31
Markenimage
31
Online retailing
30
Online-Handel
30
Soziales Netzwerk
30
Deutschland
29
Social network
29
Advertising effects
28
Internet
28
Werbewirkung
28
Advertising
23
E-commerce
23
Electronic Commerce
23
Werbung
23
Facebook
20
Social Media
20
Marketing management
19
Marketingmanagement
19
Website
18
Media usage
15
Mediennutzung
15
Brand
12
electronic word-of-mouth
12
Customer integration
11
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
81
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatz im Buch
14
Book section
14
Case study
10
Fallstudie
10
Language
All
English
49
German
32
Author
All
Stieglitz, Stefan
4
Bullinger-Hoffmann, Angelika C.
2
Heidemann, Julia
2
Karla, Jürgen
2
Landherr, Andrea
2
Möslein, Kathrin
2
Abuljadail, Mohammad
1
Adamczyk, Sabrina
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Ashkani, Mahdi
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Berkhoff, Stephan
1
Blumauer, Andreas
1
Boadi, Portia Opoku
1
Borowiak, Yvonne
1
Brandtweiner, Roman
1
Brink, Sylvia
1
Brügmann, Hinnerk
1
Brünink, Leonine A.
1
Bunk, Karsten
1
Bình Nghiêm-Phú
1
Calmbach, Florian
1
Calmbach, Lucas
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chaves, Marcirio Silveira
1
Cheng, Robin
1
Choi, Youngkeun
1
Dangi, Hamendra Kumar
1
Dannecker, Achim
1
Denger, Andrea
1
Deshwal, Pankaj
1
more ...
less ...
Published in...
All
HMD : Praxis der Wirtschaftsinformatik
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of internet marketing and advertising : IJIMA
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
Journal of business research : JBR
95
Journal of retailing and consumer services
69
SpringerLink / Bücher
58
Media-Perspektiven
44
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of strategic marketing
24
The journal of brand management : an international journal
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Research
22
Technological forecasting & social change : an international journal
22
Schriften zur Medienwirtschaft und zum Medienmanagement
20
Business horizons
19
International journal of electronic marketing and retailing : IJEMR
19
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
Journal of service management
17
The journal of services marketing
16
Journal of marketing communications
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Reihe Medienökonomie
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
8
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->