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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Germany
Social Web
244
Social web
244
Online-Marketing
140
Internet marketing
139
Consumer behaviour
116
Konsumentenverhalten
116
Brand management
57
Markenführung
57
social media
54
Relationship marketing
49
Viral marketing
45
Virales Marketing
45
Web 2.0 technologies
36
Web 2.0-Technologien
36
Brand image
31
Markenimage
31
Online retailing
30
Online-Handel
30
Soziales Netzwerk
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Advertising effects
28
Internet
28
Social network
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Werbewirkung
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Advertising
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Werbung
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E-commerce
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Electronic Commerce
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Facebook
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Deutschland
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Marketing management
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Marketingmanagement
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Website
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Mediennutzung
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electronic word-of-mouth
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Aufsatz in Zeitschrift
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67
Case study
7
Fallstudie
7
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English
48
German
19
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Heidemann, Julia
2
Landherr, Andrea
2
Stieglitz, Stefan
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Ashkani, Mahdi
1
Assimakopoulos, Costas
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Babakus, Emin
1
Bao, Tong
1
Barretta, Paul G.
1
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1
Berkhoff, Stephan
1
Blumauer, Andreas
1
Boadi, Portia Opoku
1
Brandtweiner, Roman
1
Brügmann, Hinnerk
1
Brünink, Leonine A.
1
Bunk, Karsten
1
Bình Nghiêm-Phú
1
Calmbach, Florian
1
Calmbach, Lucas
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chaves, Marcirio Silveira
1
Cheng, Robin
1
Choi, Youngkeun
1
Dangi, Hamendra Kumar
1
Denger, Andrea
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Durst, Carolin
1
Durst, Michael
1
Eckhoff, Robert A.
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Efthymios, Constantinides,
1
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1
Ellonen, Hanna-Kaisa
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HMD : Praxis der Wirtschaftsinformatik
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
95
Journal of retailing and consumer services
69
Media-Perspektiven
43
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of strategic marketing
24
The journal of brand management : an international journal
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Technological forecasting & social change : an international journal
22
Marketing intelligence & planning
21
Business horizons
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
17
Journal of service management
17
The journal of services marketing
16
Journal of marketing communications
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Tourism management : research, policies, practice
12
Journal of customer behaviour
11
Journal of electronic commerce research : JECR
11
Journal of marketing management : MM
11
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of global marketing
10
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ECONIS (ZBW)
67
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
5
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
8
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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