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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Hamburger Schriften zur Marketingforschung
Journal of promotion management : JPM
Wine Economics and Policy
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9
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Wine sector : companies' performance and green economy as a means of societal marketing
Bresciani, Stefano
;
Ferraris, Alberto
;
Santoro, Gabriele
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 251-267
Persistent link: https://www.econbiz.de/10011522103
Saved in:
2
Consumer self-confidence in wine consumers : the role of knowledge-based factors
McClung, Steven
;
Freeman, Kimberly A.
;
Malone, David
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011433571
Saved in:
3
Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien
Schrader, Christina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420589
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