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~isPartOf:"Handbook of brand relationships"
~person:"Muñiz, Albert M."
~type_genre:"Aufsatz im Buch"
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Handbook of brand relationships
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Collective brand relationships
O'Guinn, Thomas C.
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Muñiz, Albert M.
- In:
Handbook of brand relationships
,
(pp. 173-194)
.
2009
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