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~isPartOf:"Handbook of brand relationships"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Brand management
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Markenführung
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Beziehungsmarketing
3
Consumer behaviour
3
Relationship marketing
3
Brand
2
Brand image
2
Markenimage
2
Behavioral economics
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Market research
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English
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Aggarwal, Pankaj
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Fournier, Susan
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MacInnis, Deborah J.
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Park, C. Whan
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Wan, Zhong
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Handbook of brand relationships
Brands and branding
16
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
13
Brand management ; Vol. 2
12
Kellogg on branding : the marketing faculty of the Kellogg School of Management
12
Brand management ; Vol. 3
10
Psychology of branding
10
The evolution of brands : from signals of quality to storehouses of trust
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Consumer brand relationships : meaning, measuring, managing
9
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
8
Handbook on brand and experience management
8
Measuring and managing brands
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
7
Brand management in emerging markets : theories and practice
7
Cases on branding strategies and product development : successes and pitfalls
7
Brands and brand management : contemporary research perspectives
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
International marketing ; Vol. 2
5
The Routledge companion to contemporary brand management
5
Brands : interdisciplinary perspectives
4
Building consumer-brand relationship in luxury brand management
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Innovation in advertising and branding communication
4
Innovative Markenführung und -implementierung
4
The definitive book of branding
4
A master class in brand planning : the timeless works of Stephen King
3
Aufbruch : Ingredient Branding schafft Werte
3
Best practice der Markenführung
3
Breaking new ground in theory and practice
3
Country of origin effect : looking back and moving forward
3
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
3
Design thinking : integrating innovation, customer experience and brand value
3
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Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
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2
Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj
- In:
Handbook of brand relationships
,
(pp. 24-42)
.
2009
Persistent link: https://www.econbiz.de/10003915470
Saved in:
3
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
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