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~isPartOf:"Handbook of brand relationships"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Thesis"
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Konsumentenverhalten
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Brand management
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Markenführung
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Beziehungsmarketing
3
Consumer behaviour
3
Relationship marketing
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
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Behavioral economics
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Market research
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English
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Aggarwal, Pankaj
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Fournier, Susan
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MacInnis, Deborah J.
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Park, C. Whan
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Priester, Joseph R.
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Wan, Zhong
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Handbook of brand relationships
Gabler Edition Wissenschaft
11
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Schriftenreihe Studien zum Konsumentenverhalten
8
Handbook on brand and experience management
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Brand management in emerging markets : theories and practice
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Brand management ; Vol. 1
5
Gabler Research
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Innovatives Markenmanagement
4
International marketing ; Vol. 2
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Research
4
Schriftenreihe Schwerpunkt Marketing
4
Springer Gabler Research
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Country of origin effect : looking back and moving forward
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marken- und Produktmanagement
3
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ECONIS (ZBW)
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Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
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2
Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj
- In:
Handbook of brand relationships
,
(pp. 24-42)
.
2009
Persistent link: https://www.econbiz.de/10003915470
Saved in:
3
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
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