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~isPartOf:"Handbook of consumer psychology"
~person:"Fournier, Susan"
~person:"Lindemann, Jan"
~subject:"Brand"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Fournier, Susan
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Handbook of consumer psychology
Brand management ; Vol. 2
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Consumer-brand relationships : theory and practice
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Brands and branding
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Consumer psychology in a social media world
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Handbook of brand relationships
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The Routledge companion to consumer behavior
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The definitive book of branding
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The evolution of brands : from signals of quality to storehouses of trust
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
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