Brands and their meaning makers
Chris T. Allen; Susan Fournier; Felicia Miller
| Year of publication: |
2008
|
|---|---|
| Authors: | Allen, Chris T. ; Fournier, Susan ; Miller, Felicia |
| Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 781-822
|
| Subject: | Markenartikel | Brand | Meinung | Opinion | Manipulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003716273