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~isPartOf:"Handbook of consumer psychology"
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Handbook of consumer psychology
Journal of Consumer Research
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Journal of marketing research : JMR
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Consumer-brand relationships : theory and practice
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
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