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~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
~subject:"Cultural identity"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Handbook of contemporary marketing in China : theories and practices
Context: the need for international standardisation of accounting
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A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
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