A happy man in a Buick : how Chinese consumers let western brands enter their lives
Year of publication: |
2011
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Authors: | Kniazeva, Maria |
Published in: |
Handbook of contemporary marketing in China : theories and practices. - New York, N.Y : Nova Science Publishers, ISBN 978-1-61761-689-1. - 2011, p. 153-172
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Subject: | Markenartikel | Brand | Westlich | Western | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | China |
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