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~isPartOf:"Handbook of developments in consumer behaviour"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"SpringerLink / Bücher"
~person:"Bishop, Melissa M."
~source:"econis"
~subject:"Konsumentenverhalten"
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Bishop, Melissa M.
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Handbook of developments in consumer behaviour
Journal of advertising : official publication of the American Academy of Advertising
SpringerLink / Bücher
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ECONIS (ZBW)
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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