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~isPartOf:"Handbook of developments in consumer behaviour"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"SpringerLink / Bücher"
~source:"econis"
~subject:"Kaufentscheidung"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Kaufentscheidung
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Consumer behaviour
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Neuroscience
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Neuromarketing
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Foxall, Gordon R.
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Hubert, Anita Mirja
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Kenning, Peter
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Linzmajer, Marc
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Yani-de-Soriano, Mirella
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Handbook of developments in consumer behaviour
Journal of advertising : official publication of the American Academy of Advertising
SpringerLink / Bücher
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Global marketing strategies for the promotion of luxury goods
1
Multisensory packaging : designing new product experiences
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
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Consumer involvement : review, update and links to decision neuroscience
Zaichkowsky, Judith Lynne
- In:
Handbook of developments in consumer behaviour
,
(pp. 523-546)
.
2012
Persistent link: https://www.econbiz.de/10009569265
Saved in:
2
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
3
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
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