Consumer involvement : review, update and links to decision neuroscience
Year of publication: |
2012
|
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Authors: | Zaichkowsky, Judith Lynne |
Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 523-546
|
Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
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