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~isPartOf:"Handbook of developments in consumer behaviour"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Ye, Christine"
~subject:"Dienstleistungsmarketing"
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Handbook of developments in consumer behaviour
Journal of financial services marketing : JFSM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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