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~isPartOf:"Handbook of research on consumerism in business and marketing : concepts and practices"
~subject:"Kundenorientierung"
~subject:"Social web"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Handbook of research on consumerism in business and marketing : concepts and practices
DUV / Wirtschaftswissenschaft
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Digital and social media marketing : a results-driven approach
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Betriebswirtschaftslehre für Technologie und Innovation
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Customer-centric marketing strategies : tools for building organizational performance
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HRM and marketing orientation in the new era
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Handbook of social media management : value chain and business models in changing media markets
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International journal of electronic customer relationship management : IJECRM
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Kohlhammer Krankenhaus
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Measuring business excellence : the journal of organizational performance management
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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Organisationskommunikation online : Grundlagen, Praxis, Empirie
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Product research : the art and science behind successful product launches
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Springer Gabler Research
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Strategic market creation : a new perspective on marketing and innovation management
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Strategic uses of social media for improved customer retention
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TCW Wissenschaft und Praxis
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Werkstattreihe / Öko-Institut Freiburg, Institut für Angewandte Ökologie
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The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Tenge, Marion
- In:
Handbook of research on consumerism in business and …
,
(pp. 473-499)
.
2014
Persistent link: https://www.econbiz.de/10010354605
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