The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Marion Tenge
Year of publication: |
2014
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Authors: | Tenge, Marion |
Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 473-499
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Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Flughafenmanagement | Airport management | Deutschland | Germany |
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