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~isPartOf:"Handbook of research on customer engagement"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Stauss, Bernd"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
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Customer integration
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Herrmann, Andreas
Kumar, V.
Stauss, Bernd
Hollebeek, Linda D.
2
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Handbook of research on customer engagement
Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of marketing research : JMR
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in services marketing
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer engagement marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt / Katholische Universität Eichstätt
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer Texts in Business and Economics
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Springer eBook Collection / Business and Management
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Springer texts in business and economics
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Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
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