Customer engagement and marketing practice
Year of publication: |
2019
|
---|---|
Authors: | Kumar, V. |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 4-19
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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