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~isPartOf:"Handbook of research on customer equity in marketing"
~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Guidebook"
~type_genre:"Hochschulschrift"
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Relationship marketing
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Marketing
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Handbook of research on customer equity in marketing
Gabler Edition Wissenschaft
24
SpringerLink / Bücher
11
Handbook of research on customer engagement
10
Basler Schriften zum Marketing
8
Consumer-brand relationships : theory and practice
7
Europäische Hochschulschriften / 5
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Research
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Gabler-Edition Wissenschaft
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Schriftenreihe Schwerpunkt Marketing
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Unternehmenskooperation und Netzwerkmanagement
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied Marketing Science /Angewandte Marketingforschung
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Markt und Konsum
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Reihe: Marketing : MAR
3
Schriften zum innovativen Marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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1
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
2
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
3
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
Saved in:
4
Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
Saved in:
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