The power of customer referrals
Year of publication: |
2015
|
---|---|
Authors: | Leone, Robert P. ; Christodoulopoulou, Angeliki |
Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 199-223
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktmacht | Market power | Soziales Netzwerk | Social network | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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