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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"International journal of industrial organization"
~person:"Altiok Gürel, Pinar"
~subject:"Internet marketing"
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Handbook of research on effective advertising strategies in the social media age
International journal of industrial organization
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The organizational structure of advertising agencies and new directions
Altiok Gürel, Pinar
;
Firlar, Talat
;
Firlar, Nursen
- In:
Handbook of research on effective advertising …
,
(pp. 90-104)
.
2015
Persistent link: https://www.econbiz.de/10011283761
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