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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
~subject:"Strategic management"
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Handbook of research on effective advertising strategies in the social media age
Journal of marketing
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
34
SpringerLink / Bücher
24
International journal of internet marketing and advertising : IJIMA
20
The journal of business & industrial marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection
18
European journal of marketing : EJM
15
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of business strategy
13
European research studies
12
Gabler Edition Wissenschaft
12
Journal of marketing communications
12
Marketing intelligence & planning
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of retailing and consumer services
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
International journal of advertising : the review of marketing communications
7
International journal of hospitality management
7
International journal of technology marketing : IJTMkt
7
Springer eBook Collection / Business and Economics
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Contemporary research in e-branding
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of electronic marketing and retailing : IJEMR
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International marketing review
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Journal of advertising research
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Journal of international marketing
6
Journal of marketing analytics : JMA
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ECONIS (ZBW)
14
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
4
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
5
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
6
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
7
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
8
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
9
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
10
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
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