The strategic planning process of social media advertising in the context of integrated marketing communication
Year of publication: |
2015
|
---|---|
Authors: | Topsümer, Füsun ; Yarkin, Dincer |
Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 148-159
|
Subject: | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Werbung | Advertising | Online-Marketing | Internet marketing |
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