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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~person:"Radia, Karan Nilesh"
~subject:"France"
~subject:"Markenführung"
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Markenführung
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Radia, Karan Nilesh
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of consumer studies
Journal of business research : JBR
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ECONIS (ZBW)
2
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Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
2
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
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